S74 Top Tips - Why Video Marketing
Read and be inspired by our Top Tips written by our team on popular design trends, design do’s and don’ts, the creative lifestyle and much more. This series’ aim is to provide your New Zealand business with the resources you need to understand all things branding. If you have any questions, get in touch with the team here.
First things first, video can make you some serious money. Have you ever watched a video and instantly wanted to buy the product or needed to know where they got it from? Let’s be honest, it has probably been more than once.
1: Video can boost your sales
Did you know video can lead directly into sales? Studies show that 74% of users who watched a video about a product or service, bought it.
The effectiveness of videography is not that surprising. After all, vision is our most dominant sense. Most information processed to our brain is visual. So, if pictures can boost engagement massively, imagine what moving pictures can do for your business.
When asked how they’d most like to learn about a product or service, 73% said they’d prefer to watch a short video. This compares to 11% who’d rather read a text-based article, website or post.
Some helpful tips:
Have quality video (sorry, your phone is not it.)
Use drone footage when you can.
Video with intention. Write a plan, or let us write one for you.
Create a video that is relatable. Influencers are useful here.
Keep it short. Sometimes less is more (30-60 sec).
Aligning your video content to your goals e.g. how-to videos.
Drone video for businesses
Looking for a way to literally add a whole new perspective to your social video efforts?
Drone videography has become the hottest trend in event marketing, specifically, providing a unique and engaging way to capture video footage - which can deliver significant benefits for your campaigns. For a free consultation with one of our team members, contact us today.
2: Video builds trust and loyalty
Trust is the foundation of conversions and sales. Building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Honestly, who doesn’t want returning customers? Stop selling and let the people come to you by providing them with interesting and useful information.
Video content is likely to engage us and ignite emotion. Allowing us to feel more connected.
So, how can you do this exactly?
Question & Answer videos: This allows the audience to ask questions, giving the customer connection and allowing them to feel important within your business.
Thank you videos: Show your appreciation through a thank you video, creating brand awareness through showing gratitude. People love to be loved.
Testimonial videos: Honest personal feedback from a customer is stronger than anything you could say about your own company. Have you ever looked at an online review before buying something? There is a lot of trust in real-time reviews.
Walkthrough video: Allow your customer to get a feel for the experience. A thorough demonstration that details each step of the process.
3: Video builds your website’s search engine ranking
Adding video throughout your website will encourage your visitors to stay on the page longer, which signals to search engines that your site has good content. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine ranking.
Top Tip
We would highly recommend that you optimize your videos on YouTube for SEO. Add a link back to your website, products and services. Write interesting titles and descriptions. Get your potential customers to take the next step. A good video can explain everything!
That’s a wrap
Well curated, emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. This is the whole point of video marketing. Before you go, here’s a little bit about us. We are an experienced Palmerston North digital marketing agency that can help with marketing and growth, social media advertising, search engine optimisation, Google Ads, marketing strategy and more. For a free consultation with one of our team members, contact us today.