We will develop effective paid search campaigns focused on meeting your target cost per sale or lead, utilizing powerful research tools and industry experience.

By investing in Google Ads, you will help highly eager buyers find your site who wouldn't necessarily find it through traditional techniques. The combination of our in-house team, along with our experience, makes us the leading Google AdWords company you want to work with.

Process Outline

1. Industry analysis

2. Keyword research

3. Competitor research

4. Strategy formation and ongoing management

5. Reporting

Industry analysis

We dive into the products/services that your business and industry offer to develop an idea behind the Google Ads campaign structure and targeting strategy.

Keyword research

Keyword pricing and competition differ greatly, even though they may be within the same category. We identify your brand’s related keywords and determine which ones should be targeted for Google Ads. We also conduct a gap analysis on your competitors. 

Competitor research

During this stage, we look at where your competitors Google Ads as well as what their ads look like. This helps identify the strengths and weaknesses behind their strategy, allowing you to build a competitive advantage over your competition.

Strategy formation and ongoing management

With all of the research and data, we build your Google Ads campaign strategy that outlines the best course of action for your business as well as ongoing price adjustments to keep you within budget.

Reporting

A simple, but comprehensive Google Ads report is generated that gives you a strong insight into performance in a format that is easy to digest. The report also includes the goals for the following month keeping you up to date.

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