EFTPOS Central Group | Polygon Payments
Branding Development Case Study
Deploying a multi-channel marketing solutions
We created and developed an umbrella brand for EFTPOS Central Group and a division brand for Polygon Payments. We fulfilled the client’s needs through to implementation of branding across printed brochures, pull up banners, business cards, presentation folders, interactive documents, infographics, vehicle wraps, interior and exterior signage.
Preferred Plumbing Specialists
Google Ads Case Study
Effective paid search campaign driving conversions
Preferred Plumbing Specialists are the preferred plumbing service in Palmerston North, Feilding and the greater Manawatu area. When Preferred Plumbing Specialists approached us to level up their Pay-Per-Click (PPC) advertising, we provided them with a full analysis of current campaigns and suggestions to improve on current results. Our in-house Google Ads specialist has rolled out a complete overhaul on all active campaigns, optimising and refining on a regular basis.
1.52K
IMPRESSIONS
124
CLICKS
28
CALL CLICKS
Bridge 2 Bridge Freedom Run | I AM HOPE
Persona Development Case Study
Organic social media solutions
In 2020, 127 young people died by suicide in New Zealand, with 3,500 youth attempting to take their own lives. I AM HOPE supports young people who are struggling with their mental health. Palmerston North plumbing apprentice, Shaun van Bunnik, had experienced his own journey with depression and anxiety. Being a big fan of Mike King and the work of I AM HOPE, Shaun felt compelled to get involved in this year’s fundraising. The catch? Shaun would be running in his gumboots!
The Bridge 2 Bridge Freedom Run was a 24-hour run around the two largest Palmerston North bridges, Shaun was happy if he raised $100. Little did he know then the impact of his efforts would be heard across Palmerston North, Manawatū and New Zealand. Talking about mental health is difficult, especially with strangers. We set out to address this challenge through a visual persona, rather than solely relying on verbal or text communication that can easily be lost in the business of social media.
$13,370
FUNDRAISED
SOCIAL
organic engagment at
1665
$177.26
PAY-PER-CLICK
CAMPAIGN BUDGET
with a reach of
13,348
7,217
PAY-PER-CLICK
ENGAGMENT
with video views at